How TruPuppies works
For buyers
Search for puppies
Filter by breed, state, city, gender and price to find your match.
Check the Tru Score™
Every breeder shows a 0–100 trust rating so you can buy with confidence.
Contact directly
Reach breeders using the contact details on their profile — no middleman.
For breeders
Post up to 10 free listings a month
Add up to 5 photos per puppy. Counts reset on the first of each month.
Share before publishing
Share each listing on Facebook, Instagram, or TikTok to reach more buyers.
Grow your Tru Score™
Verify email, complete your profile, add socials and post complete listings to rank higher.
The TruScore™ system
The TruScore™ Rating System
Every breeder earns a 0–100 trust score from seven verified signals. The higher the score, the more trustworthy the breeder.
Score scale
80–100
Trusted
50–79
Building
0–49
New
How breeders earn points
Verified email
Breeder confirms their email address
Complete profile
Bio, location & breeds filled in
Profile photo
Adds a kennel or personal photo
Social media
Up to 5 pts each (Facebook, Instagram, TikTok, website)
Published listings
Up to 3 pts per live puppy listing
Shared listings
Up to 2 pts per listing shared on socials
Positive reviews
Based on ratio of 4★+ reviews
For buyers
Use the TruScore badge on every listing and breeder profile to quickly gauge trustworthiness before reaching out.
For breeders
Complete your profile, verify your email, add socials, publish listings, and collect positive reviews to climb the ranks.